- profile
- ▪ I. profile pro‧file 1 [ˈprəʊfaɪl ǁ ˈproʊ-] noun [countable]1. a short description of someone or something, giving the most important details about them:profile of
• A profile of the company in the latest edition of Barron's contributed to interest in the stock.
• expectations that the company's financial profile will begin to strengthen
2. used to talk about how much things are noticed and the degree to which they are given attention:• The bank wants to raise its profile (= become better known ) as an asset manager for wealthier individuals.
• Mr Dershowitz is a high-profile defense attorney.
• Despite his broad influence in the world's second-largest computer company, Mr. Smith has a low profile in the industry as a whole.
• He asked Mr Curry to keep a low profile (= not to draw attention to himself ) until the nomination was confirmed.
ˈage ˌprofile MARKETING HUMAN RESOURCESthe number of people of different ages in a country or organization or who buy a particular product or service. Age profiles are important in Recruiting new employees, marketing a product etc:• The age profile of Internet users shows that more than 40% are over 40.
ˌcustomer ˈprofile also conˌsumer ˈprofileMARKETING a description of the typical customer likely to be interested in a particular product:• Jack Daniels' consumer profile is significantly younger than that of other bourbons.
• We have more than one asset-allocation model for different customer profiles.
ˌdemographic ˈprofile MARKETINGinformation about the population of a particular place, how much they earn, spend etc:• a demographic profile of cheese buyers with data showing which supermarkets drew most of those shoppers
ˈrisk ˌprofileFINANCE the degree of probability that a company will make payments on its debt:• Moody's Investors Service Inc. downgraded the long-term ratings of Crédit Lyonnais, citing its increased risk profile.
[m0] ▪ II. profile profile 2 verb [transitive]to give a short description of someone or something in a newspaper, television programme etc:• The stock was favorably profiled in Friday's edition of 'Investor's Daily'.
• Dewar's ad campaign profiling interesting individuals
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Ⅰ.profile UK US /ˈprəʊfaɪl/ noun [C]► a short description of someone or something that gives important and useful details about them: a profile of sb/sth »The website lists more than 1,000 profiles of small companies.
»A recruiting firm can view the candidate profiles, but candidates' identities are protected until a job offer appears.
a credit/financial profile »Homes are sold at higher interest rates to consumers with riskier credit profiles.
► the amount of public attention that something or someone receives: »The company's high profile helped them receive close to $10 million in state and local incentives.
»The Federation of Master Builders has been working to raise its profile.
→ See also AGE PROFILE(Cf. ↑age profile), CUSTOMER PROFILE(Cf. ↑customer profile), DEMOGRAPHIC PROFILE(Cf. ↑demographic profile), HIGH-PROFILE(Cf. ↑high-profile), LOW-PROFILE(Cf. ↑low-profile), RISK PROFILE(Cf. ↑risk profile)Ⅱ.profile UK US /ˈprəʊfaɪl/ verb [T]► to give a short description of someone or something with important and useful details about them: »In her new report she profiles companies with real profits and proven business models.
profile sb/sth in/on sth »A number of businesswomen are profiled on the careers website.
Financial and business terms. 2012.
